Thursday, February 14, 2008

Amazon Jungle comes to NYC - February 8, 2008

Written by Leah Howe

It was a blessed day in New York City, in February, when the Amazon Jungle made a warm and lush 3 hour debut. Heating our bodies, bringing attention to climate change and the importance of sustainable business ventures as investment opportunities (via DWS Scudder), and giving us at Sambazon a chance to reach out to hundreds of people in the financial district with some education and free organic açaí smoothies and juices.

The event was a wonderful success, drawing 4 or 5 times the amount of people expected to attend (about 1400). Most of the attendees were financiers interested in investment opportunities with companies who are working toward a green and sustainable future. With Capoeria performances, a live dj, parrots, an anaconda snake, a very intimate space, and just a few other sponsors there to share information and sample products, there was plenty to keep the attention of the jungle goers.

There was a magnificently warm and inquisitive climate in people’s attitude toward learning about açaí and about our sustainability mission in the Amazon. Although there were many attendees who were familiar with our products there were equally as many who were not. All were thrilled at the opportunity to know more about a company who is not only a purveyor of incredibly nutritious and delicious açaí products, but a company who is “putting their money where their mouth is!”

Cheers to that!

And just in case you were wondering, all greenhouse gas (GHG) emissions generated in the course of the event were offset by an investment in a high-quality emission reduction project, the Bagepalli Biomas Project. The Bagepalli project is an UNFCCC registered CDM project under the Kyoto Protocol.

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