Friday, November 20, 2009

Sambazon Launches New Product at Greenfest!

"Last weekend, we set up shop at San Francisco’s annual Green Festival of all things eco/organic/fairtrade and oh so good... For you and the environment, I mean. Sambazon is a veteran at the Green Festivals, we’ve been going for quite a few years now, but it always makes things more fun when you have something new to show people. This weekend we showcased for the first time Sambazon’s Antioxidant Elixir, all three flavors in their sleek and inviting recyclable bottles. This new product – light on the tongue, refreshing for the soul, rich in antioxidants and vitamin C (just in time for flu season!), made with Amazon superfruits açaí and acerola, and also coincidentally kind on the calories too... well, let’s just say it went over well!

Our team of three met thousands of people in fact, some old timers and brand loyalists, some new to the brand with curious questions – and we did our best to make sure everyone walked away from our booth with big purple smiles. From Whitney Houston’s BodyGuard soundtrack (I always make sure that the preshow setup involves an epic dance party) and the Brazilian beats we had going throughout the show, to the enourmous amounts of açaí, kombucha and amazing grass drinks we lived on throughout the weekend, and all of the world’s best açaí we were giving away... I think people caught on to the good vibes of enjoying every minute of life and treating yourself right by only putting the best stuff into your body. You can’t walk into a green festival and consume something or even touch something unhealthy – and it’s become clear to me that that is the type of world Sambazon wants to help create, the type of a world I’m so proud to be part of.

If you didn’t make it to this Greenfest, make sure to stop by our booth and say hi next year!"

-Written by Kaia Lai (West Coast Events Manager)

Wednesday, November 11, 2009

Sambazon Advocate & Vail Firefighter Ryan Sutter: Code 3 For A Cure Visits Vail

Code 3 for a cure is a nonprofit organization that aims to spread the understanding of firefighters’ heightened risk of cancer that naturally comes with the job and the need for early cancer screenings and appropriate medical attention. Last week, Code 3 and Lorenzo Abundiz, a cancer fighting 27-year veteran of the fire service, visited the Vail Firehouse on his national tour to spread these important messages. Sambazon friend and ambassador Ryan Sutter attended the event bringing cases of Sambazon açaí for the firefighters in attendance. This is his account of the event:

“Last week Lorenzo Abundiz walked into the Vail Fire House a day earlier than he was scheduled to arrive. He had driven his donated Type One fire engine from St. Louis to Vail as a part of a mission that would eventually take him over 16,000 miles across The United States and Canada. Afraid of encountering bad weather, Lorenzo had left early to ensure he would have the opportunity to spread his message of honor and hope. He arrived to little fan fair. Greeted only by the open arms of the Vail Fire Department, a cup of coffee from Westside Café and a generously donated room at the Vail Plaza Lodge, Lorenzo could not have been happier. He was alive.”

Read the full blog post at