Wednesday, August 25, 2010

Real Deal Açaí

It’s beautiful to observe the growing importance that we as consumers are placing on the source and authenticity of our food. Movies like Food Inc. are helping to make us aware of the injustices within the food industry so we can shape positive change through our purchasing decisions.

Since bringing açaí to market, we’ve witnessed how subtle inaccuracies around açaí in the marketplace evolved into pervasive misinformation as companies both large and small raced to jump on the açaí bandwagon.

It’s become apparent that açaí scams of one form or another have become all too pervasive; and so, we’ve taken it as our duty to lift the veil and let the truth be known, a campaign we call our Real Deal Açaí series.

The goal for this new educational campaign is to provide a simple means by which people can determine the amount of ‘whole food açaí’ in a given product. In an effort to remain as objective as possible, we’ve posted the lab results of some relevant açaí products as examples of what to look out for.

The Real Deal Açaí series will come to you in the form of blogs, newsletters and messaging on our products’ labels as well from the Real Deal Açaí page of our website.

Please take a moment to familiarize yourself with this new resource so you too can become a source of Açaí truth:

Yours in all things Açaí,


Friday, August 13, 2010

Sambazon Warrior Up Launch Party!

This week Sambazon Launched Warrior Up in San Diego, CA. It’s campaign that celebrates warriors of change – people like Rob Machado, Bob Burnquist, Seane Corn, and many others. Here’s some photos of the launch party. Thanks to everyone that came, especially our Sambazon Warriors who have contributed to much to this project.


Ray Barbee and the Matson II performed a great opening set!


Manu Scaarpa, Stephanie Bernstein ( To-Go Ware), Rob Machado (Rob Machado Foundation) and Jeremy Black (VP Marketing Sambazon).

Raw Food Chef Ani Phyo posses with her pup, her manager Kato, and Sambazon's Scotty Nemeth.


Kassia Meador gets in character with a group of friends.


Sambazon's Warrior Up photo booth inspired a whole ton of interesting shots - headdresses included.


Bob Burnquist and wife Veronica show us how they Warriored Up!

For all the photos, check out our flickr stream. And hear what Fuel TV had to say about the night!

Thursday, August 5, 2010

Featured Recipe: Warrior Fuel

The ultimate Warrior Bowl, fuel for a lifetime of fighting the good fight.

Blend this:
2 Sambazon Original Açaí Smoothie Packs
A splash of Coconut water
1/2 Banana
1 tbsp Maca powder
1 tbsp Greens (we like Amazing Grass, but any greens mix will do)

Pour your açaí blend in to a bowl and top with:
Bee pollen
Cacao nibs
Hemp seeds
1/2 Banana slices

Then put your Warrior headdress on and start creating solutions to the most pressing issues that challenge our world today. Go ahead, do it.