Saturday, July 2, 2011

Every Brand Needs a Logo...

We returned from our first trip to the Amazon full of inspiration and low on cash. Knowing that our new company was in need of a logo, a dear friend of ours introduced us to two of his talented buddies one a DJ, the other a DJ and graffiti artist; both, self-taught graphic designers.

We spent some time with the dynamic duo recounting stories of our journey through Brazil and did our best to convey the ephemeral aspects of the Amazon and newfound obsession with açaí.

We explained that while on a tour through the Amazon forest we learned that sales of açaí fruit were more profitable to its inhabitants than selling less sustainable forest goods and that we’d decided to name the company SAMBAZON to memorialize our intention, i.e., the Sustainable Management of the Brazilian Amazon via market driven conservation.

Although we’d decided on a name (albeit long and somewhat tricky to pronounce), we offered the guys little more than the two adjectives: mystery & power. After several iterations, the Sambazon logo was born.

We’ve come to view the warrior in our logo as the protector of the forest. His stoic expression reminds us to remain steadfast through challenges and the beams of light emanating from around him represent the light that shines within each of us.

With Love & Devotion,