"I flew to Chicago with high expectations for the city and the marathon it was about to host. When I arrived I realized that the Chicago Marathon is one of the largest and most well known races in world. Over 10,000 athletes were confirmed and all were in attendance for the Health and Fitness Expo the two days prior, where they were able to sample some of our delicious Sambazon açaí. The Expo was filled with an air of excitement and anticipation for the day of the big race but amidst all the controlled excitement, Sambazon had a great presence and was a huge hit! Runners along with their family and friends were thrilled to have a refreshing healthy beverage among all the protein bars and snacks.
The opening day we shared a booth with the ever gracious team at Runners' World Magazine. Cory, Sambazon’s Chicago Sales Rep, held the fort down as he was continuously swamped with Sambazon fans scooping up samples and coupons from the booth. The second day of the show was even more jam packed with a steady flow of runners, many of whom had flown in from all over the country and the world. Throughout the two days we introduced açaí to thousands of people from so many different places and I came to realize that these events truly foster an incredibly collaborative and positive endurance community with a worldly passion for their sport.
We were happy to share our passion for Sambazon açaí and spread the great nutritional vibes before their long 26.2 mile victory!"
-Written by Pamela Kotsaftis (Northeast Market Manager)
No comments:
Post a Comment