This year, Sambazon set up camp in two tents, one in general admission and one in VIP, and we brought out our entire marketing and event team to run the show.
We handed out açaí bowls, smoothies and juices to the masses... And to the loyal fans that tell us they look forward to getting their açaí bowl at every Coachella. Lines really backed up mid-afternoon when the temperatures topped 105 degrees and everyone was searching for something cold and nourishing.
We raffled off an authentic fender guitar!
And Sam, our lucky winner of Sambazon’s VIP package stopped by for a bowl with her friends on her way to see the Yeah Yeah Yeahs, Devendra Banhart, and of course, the long awaited Cure.
All in all, we stoked out crowds of happy people and took in some great performances ourselves. If you were out there, it was great to see you, and if not, stop by next year!
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