Wednesday, August 25, 2010

Real Deal Açaí

It’s beautiful to observe the growing importance that we as consumers are placing on the source and authenticity of our food. Movies like Food Inc. are helping to make us aware of the injustices within the food industry so we can shape positive change through our purchasing decisions.

Since bringing açaí to market, we’ve witnessed how subtle inaccuracies around açaí in the marketplace evolved into pervasive misinformation as companies both large and small raced to jump on the açaí bandwagon.

It’s become apparent that açaí scams of one form or another have become all too pervasive; and so, we’ve taken it as our duty to lift the veil and let the truth be known, a campaign we call our Real Deal Açaí series.

The goal for this new educational campaign is to provide a simple means by which people can determine the amount of ‘whole food açaí’ in a given product. In an effort to remain as objective as possible, we’ve posted the lab results of some relevant açaí products as examples of what to look out for.

The Real Deal Açaí series will come to you in the form of blogs, newsletters and messaging on our products’ labels as well from the Real Deal Açaí page of our website.

Please take a moment to familiarize yourself with this new resource so you too can become a source of Açaí truth:

Yours in all things Açaí,


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