Friday, November 20, 2009

Sambazon Launches New Product at Greenfest!

"Last weekend, we set up shop at San Francisco’s annual Green Festival of all things eco/organic/fairtrade and oh so good... For you and the environment, I mean. Sambazon is a veteran at the Green Festivals, we’ve been going for quite a few years now, but it always makes things more fun when you have something new to show people. This weekend we showcased for the first time Sambazon’s Antioxidant Elixir, all three flavors in their sleek and inviting recyclable bottles. This new product – light on the tongue, refreshing for the soul, rich in antioxidants and vitamin C (just in time for flu season!), made with Amazon superfruits açaí and acerola, and also coincidentally kind on the calories too... well, let’s just say it went over well!

Our team of three met thousands of people in fact, some old timers and brand loyalists, some new to the brand with curious questions – and we did our best to make sure everyone walked away from our booth with big purple smiles. From Whitney Houston’s BodyGuard soundtrack (I always make sure that the preshow setup involves an epic dance party) and the Brazilian beats we had going throughout the show, to the enourmous amounts of açaí, kombucha and amazing grass drinks we lived on throughout the weekend, and all of the world’s best açaí we were giving away... I think people caught on to the good vibes of enjoying every minute of life and treating yourself right by only putting the best stuff into your body. You can’t walk into a green festival and consume something or even touch something unhealthy – and it’s become clear to me that that is the type of world Sambazon wants to help create, the type of a world I’m so proud to be part of.

If you didn’t make it to this Greenfest, make sure to stop by our booth and say hi next year!"

-Written by Kaia Lai (West Coast Events Manager)

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