Real Deal Açaí

It’s beautiful to observe the growing importance that we as consumers are placing on the source and authenticity of our food. Movies like Food Inc. are helping to make us aware of the injustices within the food industry so we can shape positive change through our purchasing decisions.

Since bringing açaí to market, we’ve witnessed how subtle inaccuracies around açaí in the marketplace evolved into pervasive misinformation as companies both large and small raced to jump on the açaí bandwagon.

It’s become apparent that açaí scams of one form or another have become all too pervasive; and so, we’ve taken it as our duty to lift the veil and let the truth be known, a campaign we call our Real Deal Açaí series.

The goal for this new educational campaign is to provide a simple means by which people can determine the amount of ‘whole food açaí’ in a given product. In an effort to remain as objective as possible, we’ve posted the lab results of some relevant açaí products as examples of what to look out for.

The Real Deal Açaí series will come to you in the form of blogs, newsletters and messaging on our products’ labels as well from the Real Deal Açaí page of our website.

Please take a moment to familiarize yourself with this new resource so you too can become a source of Açaí truth:

http://www.sambazon.com/realdeal


Yours in all things Açaí,

-skanda

Sambazon Warrior Up Launch Party!

This week Sambazon Launched Warrior Up in San Diego, CA. It’s campaign that celebrates warriors of change – people like Rob Machado, Bob Burnquist, Seane Corn, and many others. Here’s some photos of the launch party. Thanks to everyone that came, especially our Sambazon Warriors who have contributed to much to this project.



Ray Barbee and the Matson II performed a great opening set!



Manu Scaarpa, Stephanie Bernstein ( To-Go Ware), Rob Machado (Rob Machado Foundation) and Jeremy Black (VP Marketing Sambazon).


Raw Food Chef Ani Phyo posses with her pup, her manager Kato, and Sambazon's Scotty Nemeth.



Kassia Meador gets in character with a group of friends.



Sambazon's Warrior Up photo booth inspired a whole ton of interesting shots - headdresses included.



Bob Burnquist and wife Veronica show us how they Warriored Up!

For all the photos, check out our flickr stream. And hear what Fuel TV had to say about the night!

Featured Recipe: Warrior Fuel

The ultimate Warrior Bowl, fuel for a lifetime of fighting the good fight.

Blend this:
2 Sambazon Original Açaí Smoothie Packs
A splash of Coconut water
1/2 Banana
1 tbsp Maca powder
1 tbsp Greens (we like Amazing Grass, but any greens mix will do)


Pour your açaí blend in to a bowl and top with:
Bee pollen
Cacao nibs
Hemp seeds
1/2 Banana slices

Then put your Warrior headdress on and start creating solutions to the most pressing issues that challenge our world today. Go ahead, do it.

Forrest Shearer's Sneak Peak of DEEPER Film

"DEEPER" is the most progressive big mountain snowboarding film to date. Follow top freeriders including Sambazon Ambassador Forrest Shearer as they travel to the world's snowboarding meccas and venture past the boundaries of helicopters, snowmobiles, and lifts to explore an untouched realm - Night hikes, sleeping on peaks, camping 65 miles from civilization, 20 below temperatures, 10 day storms, and 20 mile days bring the adventure back into riding. "The Deeper crew put cameras in places and in conditions you could never imagine. It is the ultimate first-hand experience and the most insane riding I have ever seen." - TGR co-founder Steve Jones.

Coming Fall 2010

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"I like to earn my turns in the backcountry mountains around the world. This was a line filmed for Deeper. It was a first descent for a snowboarder, no one had ever done it before. The approach to get up there took me 5+ hours of hiking and splitboarding. Your going to have to wait and see the footage in Deeper, but meanwhile heres a couple first hand photos to keep you stoked. Enjoy!

Signature line - Photo by Zach Clanton

Halfway through The Firing Squad - Photo by Zach Clanton

This spring in Utah I was committed to checking out an area rumored to have some fun pillows. On a down day, I had Neil Provo meet me for a mellow mission to head up and explore. The pillows ended up being too low in elevation so we kept going not knowing what we would end up finding. We got to where the trail ended and had to turn back due to a late start. I did take a photo of this line that ran all the way from the top through a extremely spicy diagonal ramp that ended in an apron. I couldn’t get it out of my mind and I immediately put it to the top of my hit list (conditions permitting). Jump forward to a 5:30 am start – it was a solo mission, I was determined to complete the objective. With 2 ice axes and crampons I made my way up, tackling a scree field with loose rock near the top. Go time. Completely focused my mind turned off. It was me and the mountain. Coming into the diagonal ramp there was no room for error. Ice axe in hand I made it through the crux. Riding out the bottom, the stars aligned, I was thrilled that the line came together. When you’re splitboarding the connection to the mountains is like no other.

Its amazing the gratification you get from splitboarding and hiking. When your out there off the beaten path you become more in tune with the environment. It allows you to bring it back to the basics, there's a deeper connection to mountains. For me, health starts here with Sambazon açaí."

-Written by Forrest Shearer, Professional Snowboarder and Sambazon Ambassador